I recently bought the exclusive rights to a music package from Ginny Culp.

Ginny is the audio queen: she creates music and sound effects and she creates a lot of great voice audio products, so I didn’t hesitate to ask her – with a touch of pleading – if I could buy the exclusive rights to one of her creation packages.

Fortunately for me she said yes.

Video and audio on the web are changing the way we do business. A lot of people find it much more convenient to listen to information rather than read it. If you couple that with a good video presentation it can be a real winner.

But imagine a bare voice coming to your from the speakers on your machine. I’m afraid these days it’s often not enough. We’re used to the spectacular production values of TV and DVD. That’s why I’ve bought most of what Ginny has produced and have acquired the exclusive rights to Orchestral Impact.

Music, good music, lifts any message and can create an emotional connection with your visitor.

If you get chance today pay attention to how music is used in films. Even when a character is talking there is often

an underlying musical theme playing. It sets an emotional tone. If you turn the sound down you’ll notice how flat and lifeless the whole thing usually seems. It’s not because you can’t hear the dialog, it’s the lack of music.

What would your own products sound like if you gave them a musical lift? Could you turn your ebook report into a spoken audio version, complete with a subtle musical background? Any idea how much that could add to the selling price of your report? Just think how many people like to listen to their daily news on an iPod, or in the car. The same could be true of your latest report.

Let’s be honest though, it probably wouldn’t be very interesting to hear someone just drone on for 30 minutes, would it? Without some kind of background track and audio punctuation it could just be a big snooze fest. Add some suitable audio and you can keep your audience alert, interested and informed.

And there’s no better way to get an audience to give you that wonderful word-of-mouth advertising than by giving them exactly what they want.

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