Your comments were very welcome and I’m sending everyone who did comment their free copy of my shopping cart script. I’ve just finished tidying up a couple of little things on it and I’m waiting for the source code to be encoded (should be done today/tomorrow) then I’ll send it out to everyone.

I’ve got something pretty special planned for my next ‘real’ blog post. Well, I think it’s special and I hope you will too, so keep an eye out for that announcement on Tuesday 9th March. Genuine value of the freebie is well over $444 in the next 12 months – but I don’t want to give too much away today.

What I will say is that the freebies will go to the first action takers and I’m limiting it to the first 5 who follow the directions I’ll give next week – I can’t afford to let anymore than that have it for free!

No, it’s not a bonus to something else, it’s completely free.

To make it fair for people in different timezones (I hate it when a webinar starts at 3 a.m my time – don’t you?) I will also keep back another 2 freebies. Best 2 comments will also get the freebie. My decision as to which are best will be final!

So you have 2 ways to get your gift: comment fast, or make a great comment.

Shameless bribe? Yes, it is!

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I’ve received various emails from people promoting it. Indeed, I’m promoting it myself, although hopefully without pushing it in your face. I’ve also received emails from someone who is launching a product that’s ’similar’ to BFM. It’s similar in the sense that it handles product sales, affiliates, memberships – the whole shooting match.

The other product looks good. I intend to get a copy, if I can. I like to collect these things as much to learn from them as to use them and there’s always the chance that one of them will turn out to be the ideal fit for what you want to do. It’s like trying on several jackets to see which fit best and which look good…

The point of this post is to mention a pre-emptive tactic used by the other marketer. He clearly knows he’s up against BFM and he also knows that the whole word and his dog has been emailed about it. So he’s referred to it obliquely and his advertising emails ask his subscribers whether they’d rather buy something that’s a couple of years old (Butterfly Marketing), or something brand new for 2009 (his product).

Quite a provocative question, isn’t it? Which would you rather have? Something old, tired and with a catch, or something brand new with no catch?

That’s a marketing technique that’s as old as the hills. Ask a loaded question that can only be answered one way and guess which answer you’ll get? Everyone is going to prefer something without the catch.

The power of the question is in putting forward two views as if they are given facts. They’re not facts, they’re marketing speak. It’s interesting especially because this marketer is leveraging all the buzz about Butterfly Marketing to plant a little seed of doubt in his readers’ minds. Here’s an alternative way to look at the same ‘facts’:

Would you rather put your entire business in a script that’s brand new and ‘untested’ in the real world, or would you rather use a solid, mature product used by a host of top marketers every day to run their multi-million dollar businesses?

If the question was asked that way, what would be the more likely answer? Hmm, might be different than the other question.

If you take away anything from this post, please take away this: when somebody asks you a question and they’re trying to sell you something, the question is frequently loaded. Not always, but enough to make it important to ask yourself why that particular question is being asked.

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So I was intrigued today to get a promo email about something Mike Filsaime is doing with Butterfly Marketing 2.0. He’s actually giving away 5,000 copies of his home study course and the scripts – if you’re quick enough. I’ve registered on the notification list and I’ll be there when it’s launched to see if I can catch one of the free copies. I know the power of the script and as an internet marketing tool it’s powerful!

It’s not a completely unconditional offer though. You also have to pay about $30 for shipping – which seems perfectly reasonable as this is a physical product – and there is a continuity element for his newsletter, but it’s clear on his website and the video that there is a continuity aspect.

Personally I don’t mind the continuity element, if it’s clear and up front, as it is here. A while back there was a lot of heated debate back and forth when Mike did a forced continuity. The argument over whether it was a fair marketing model raged for a while, without ever being settled one way or the other. My own view is that the extremely clear continuity element on this offer is perfectly fair. After all, you can always unsubsribe later if you don’t like the newsletter.

The Butterfly Marketing script 2.0 has a lot of features in it. If you’d like your chance to get a copy let me point you to Mike’s pre-launch page. It’s a direct link – I’m not one of his affiliates I’m now using an affiliate link. I’ve just had an invite to JV with Mike Filsaime on this so I’ve spent a lot of time having a really good look at his offer.

I was happy to recommend it before, but now I know how much is in there it’s even better than I realized. BUT by 25th March you’ll probably have missed your chance. I’m offering a bonus to anyone who goes via that link and you’ll be able to read about that bonus on my next post.

But for the quick movers it will save you a chunk of change ($1,997) and then some. And it will give you a platform for managing your entire internet marketing empire.

Have a look here. And after you’ve confirmed your email address be sure to watch the video with Jordan Hall. It’s an inspiring story of a young guy who’s taken action and really done well.

There are some interesting lessons in that little video, if you pay careful attention. Mike Filsaime picked up on points that Jordan glossed over. I’d actually recommend you watch the video a 2 or 3 times, to get the most from it. Jordan Hall made about $40,000 in one week one week!!) using the power of Butterfly Marketing and he now makes hundreds of thousands of dollars a year.

The free launch of the 5,000 copies takes place March 24th, 2009. Chances are the copies will be snapped up pretty quickly, so if you’re interested at all then go sign up now. If you don’t, it could be an expensive mistake.

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Russell Brunson turned 29 the other day and he’s having an “I’m getting old” giveaway. It’s very time limited – just a couple of days I think -and for some of you, by the time you read this you might have missed your chance to pick up some freebies. So there’s a time pressure here, but is it actually any good?

Well, I’ve had a look. There are 75 pages of products. What I would say is that many of the products have been submitted more than once — that is because some of the products have Master resell rights and giveaway rights and that means that several contributors have added them to the list. In itself, that is not a problem, but it does mean that it takes longer to look through the list to find anything that is worth having.

With giveaway events such as this it’s important to remember that not every item is worth having. I have looked at every single page of products and my personal opinion is that there are maybe 10 or 20 good products in there worth having. One rather disappointing experience was when I signed up for one of the products that was particularly interesting and found that the contributor did what appears to be a bait and switch on me, in other words they did not deliver the expected product, which was a very good product, but instead took me to a rather lame sales page instead. There was no indication that a purchase would be required to claim the free product and having examined the sales page very carefully my personal view of that contributor is that it was a deliberate move. I hope I’m wrong and that in fact it was simply incompetence on their part!

Everyone will have different needs and requirements so I won’t make specific recommendations on which products to look at, but there is one product which is particularly interesting and that is DiscMojo.

If you have any intention of selling physical products in the future, using the Kunaki service, DiscMojo will help you to do so very easily. As you may be aware physical product shipment is beginning to be a big success story and there are ways of automating the process in almost the same way as marketers have traditionally automated their digital download process. DiscMojo script interfaces with Kunaki and automates the transmission of an order to Kunaki for you. That means that as soon as payment has been successfully made or your product, the script will place the order for your customer with the fulfilment house and you don’t have to do anything! I already have this script and I paid real money for it when it first came out. Since it’s available now, for free, even if you’re not sure that you will be doing physical shipment it’s worth getting it now so that you’re ready for the future.

The giveaway was organised by Russell Brunson and you can visit his page here. As you might imagine there is an upsell immediately after you register — I simply ignored it because I wasn’t interested in that particular offering he made.

I think it’s worth having a look through the 75 pages, even though there is, in my personal opinion, a lot of junk in there. There are some PLR products that you can turn into your own product, with a little work, and there is the DiscMojo software which will let you build your own CD and DVD physical product business. If I were you I’d definitely pick that one up because the market is only likely to get bigger for physical products.

Here’s that link again: Russell Brunson’s Giveaway

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