An article on your hard disk is worth nothing. An article on a single website is usually worth a bit more, but not that much. An article on hundreds of sites, all pointing to your money site, now that’s worth something.

When you’ve written an article you can submit them to the article sites in the normal way, but you can also allow other people to put them on their sites. You may want to take some time to look around for good quality sites, and then offer to let them use your articles on their site together with your byline. When you add your article to other peoples’ sites you’re getting free advertising on quality sites in your niche. Not every site will take an article, of course, but you’ll never know unless you try and you might be surprised how many webmasters are happy to take quality content.

This will also help get you listed in the search engines because you will have a one-way link and in most cases you can control the ‘anchor text’ used. That means you can use a highly targeted keyword phrase to point to your site. It’s one of the finest ways to get good rankings for a particular search phrase and that’s a powerful way to make money. Just be sure to check out the sites you’re contacting to see if they have a high rank and are listed in the search engines. Plenty of hits don’t hurt, either!

For you and the other site owner this is a win-win situation. They get quality content and you get free 1 way backlinks. If you spend some time every day looking for quality sites to offer your articles to it won’t be long before you’ll get traffic from their site and from the search engines. Your site will rise in the search engine ranks as your links grow. Getting a first page position on Google isn’t impossible, but it does take a little work. The more effort you put into this technique the better you can do.

1 way backlinks are actually a vital part of any good SEO campaign. Unfortunately Google has an annoying habit of constantly changing how they rank websites. So, these days, it’s critical to get high quality, 1-way links to your website. As well as writing articles, blog commenting and social networking there are link services which can make the process easier.

Reciprocal linking used to be a popular – and successful – technique to get rankings, but reciprocal linking isn’t anywhere near as effective as it once was. If you’re like most people the problem is that it’s hard to figure out how to get enough 1 way links without doing a huge amount of work. Jon Leger has introduced a tool that solves the problem.

1WayLinks is an SEO tool that helps you generate up to 750 (yes, 750!) 1 way links to your websites every month. The links can go to inner pages, home pages, subdomains, even directly to affiliate promotion links. Using the links to spread some ‘juice’ around the various pages of your sites is a great way to increase your overall site positioning. There’s even a way to deal with any potential duplicate content issues.

With 1WayLinks you can spin your post by creating a few variations. The system will multiply the variations into dozens of unique posts for you. Depending on how much effort you put into the spinning process you can have 100% unique content on every blog that picks up the post. That’s a great way to maximize the benefits of your efforts.

Does 1WayLinks work? Simple answer, yes. I’ve seen my own linked pages climb the search engine rankings after using 1WayLinks. You just have to be sure to:

• Target the right keywords, such as the long tail keywords. Primary keywords like GOLF are going to be too hard to compete with
• Spin your post and make sure you benefit from lots of unique versions of your post
• Don’t go mad and post all 750 links to 1 site in one go. It looks reall spammy
• Don’t repeat the exact same links 3 times in your post. You’ll just be wasting some of the link juice.

If you’d like more information about the linking system, just visit 1WayLinks

Related posts:

1. Tips for writing a better article: Bum Marketing – Part 9
2. Tips for writing a better article: Bum Marketing – Part 11
3. Tips for Article Marketing Success – Part 2

To increase your search engine ranking, be very selective in choosing keywords. It can make the difference between a site earning a few dollars a day and a site earning hundreds of dollars a day.

Keywords, perhaps ‘keyword phrases’ is a better term to use, are one of the, if not the, most important attributes you can use for ensuring that your business is successful on the Internet. Keyword phrases are what people use when they’re searching the web. You must have done searches yourself and every time you did the search engines went looking for matches, so they can give you a selection of sites that meet your needs.

Although plenty of people do a single word search, generally speaking, it’s a little harder to get good rankings for such simple terms, especially in a competitive niche. Even phrases like ‘credit card’ throw up 176,000,000 results so they’re hard to do well for.

That’s where the keyword phrases come in. ‘Credit card application’, for example, has only 3,480,000 results. Still a lot, but much lower than ‘credit card’.  “Apply for credit card” has just over 1,000,000 results.

And as long as there are good numbers of people searching for the phrase, the longer phrases are very often much easier to get ranked for. There’s a 3 word phrase one of my sites ranks for and I get #1 in MSN and #5 in Google. Those 2 results bring me in steady traffic and steady revenue.

If your site uses such keywords it can be much easier to get near the top of the search engine results – especially if you know the right way to implement a link-building campaign.

When you’re writing articles you should think about a range of keyword phrases you want your sites to be ranked for.  Using some of the keyword phrases in the article is a good start, but in your call to action, your resource box, be sure to use the main keyword phrase you want to rank for. Use it as the anchor text to your site. If you’re not sure what that means, here’s an example for this post:

Learn how to make a good keyword selection by visiting www.sublime-products.com/articles

In the example above I used keyword selection as the anchor text. Used in that way it tells the search engines that the website/page it links to is related to that phrase. A single link as I have here probably won’t make me appear very high in the search engines for that phrase, but if I undertook an article writing campaign using that phrase this post would rise up the ranks of the search engines. Any time somebody looked for keyword selection my post would be there.

When you are choosing your keywords it’s worth checking the top 10 results in each search engine to see what your competition is. No point trying to take on sites that already have thousands of links with that anchort text – it would be too hard to climb the search engines with that much competition.

After choosing the main keyword phrase you want to target you should also pick several variations. Try to create new articles based around the various keyword phrases, remembering each time to use the main keyword phrase that you’re writing about as your anchor text. That gives you a chance to appear in the search results for a number of keyword phrases, thus ensuring more traffic.

Of course you don’t have to confine yourself to using the keyword phrases just in articles for submission. You can use the same technique when writing blog posts, for example.

It’s time consuming to do the research on keywords and to find out where the competition is. I use a keyword suggestion tool released by Jon Leger to do my research. For ploughing through the numbers and giving you the data you need to outflank the competition, his keywords tool is fast and easy to use.

The rest of this series of bum article marketing posts is password protected. Subscribe to this blog now to receive the password to read the other parts.

Related posts:

1. Tips for writing a better article: Bum Marketing – Part 10
2. Tips for writing a better article: Bum Marketing – Part 11
3. Tips for Article Marketing Success – Part 2

Nichebot is a keyword research tool and Jim Morris regularly writes about the best ways to do keyword research and get better results for your efforts.

This particular blog post, which you can read here, is one that I’ve gone so far as to print out. It’s a basic primer on where to make sure you put your keywords. The list shows the top 15 locations. Rather than copy the list here, I would encourage you to read the full article for yourself.

For anyone who isn’t already optimizing their keywords usage, Jim’s article is a great primer. I’d recommend printing it out because it really is that useful.

Related posts:

1. Tips for writing a better article: Bum Marketing – Part 9
2. Tips for Article Marketing Success – Part 2
3. Bum Marketing Part 3