For most of us, sales copy is the one thing that will make a huge difference to our revenues. You can have a great product, you can have traffic and a great looking site, but if your sales copy doesn’t convert visitors into customers, you’re throwing money away – every visit. So it makes sense that anything that can help us to achieve more sales with good copy is definitely a good thing!

Here’s the problem: most of us aren’t very good copyrwriters. There are lots of reasons for that. So some marketers turn to other people to write the copy for them. And that costs. If you get someone to do it for $500 you got a bargain. If you’re launching a serious product it might cost you thousands. That’s why I’m interested to see whether this $97 video course lives up to its own sales copy, which is very persuasive. Then again, it wouldn’t be much of an advert if their own copy was no good, would it!

Hot Copy Flowchart

HotCopy Downloads!

The whole product is massive. Some of the individual videos are 179 mb  in size – and that’s when they’re zipped!

It will take me a little while to go through the whole course, but I’m especially interested because I have a couple of product launches coming up in a week or so. I’ll be seeing how this course can help me with those.

Once I’ve finished the whole course I’ll update this post with a full review, warts and all.

I should disclose here that one of the course marketers is a personal friend, but we know each other well enough that he’ll expect me to say what I think of this course, bad or good. If it’s bad, I’ll tell you and of course it’s good I’ll be very happy to tell you that too.

UPDATE 3rd November 2009: Although the rest of this review is later than I expected it to be (see this post for why), here it is.

First, the good points. It’s a great course. There’s some really good copywriting information in it and some ways of thinking about things that really work. John Hostler clearly knows his stuff and this course is comprehensive.

BUT – and for me it’s a big but – there is one thing that I just don’t like. I don’t like the way John sounds, or speaks. His style of delivery is not for me. In fact I’d go so far as to say that it irritates me. He’s long-winded and babbles on. If he did in his copy what he does when he speaks, I don’t think he’d sell all that much.

In fact the only way I could force myself to go through the whole thing was to finish this review. Now Jon’s style might work very well for some people. It could just be me who finds it hard to listen to, but I have to tell it like it is. I found him a bit boring.

The content, on the other hand, was great – I can’t deny that. And if I’m given a choice of great style with no content, or great content and a grating style, I’ll choose the great content any day. That is, after all, the whole point of having the course.

Now let me nail my colors to the mast – I’ve bought resell rights to the Hot Chunk Copy course because I think it’s good enough to be worth selling. At the end of the day, great content is going to win, no matter what you think of the style of the presenter. Information – content – is still king.

Related posts:

1. Back up your email

PLR stands for private label rights. That means you can put your own name on the article, or ebook, and get the benefit of it.

Sounds good, doesn’t it? Somebody else does the work and you get the credit – and sales. But there are some pitfalls for the unwary. I’ve written a guest blog at Frank Haywood’s blog addressing the whole question and showing a technique for overcoming a couple of the pitfalls. I won’t repeat it all here because you can read it in full on Frank’s blog.

To show you exactly how easy it is to follow the technique I’ve created a short video which you can watch here. I worked slowly on the video so you can see everything.Using this technique you can make your plr material unique.

If I’d just been doing this for real it would have taken far less than 4 minutes. You’ll understand what I mean when you’ve seen the whole video, but please read the article first! You won’t get the video until you’ve read my article over at www.frankhaywood.com

UPDATED 20 July 2008: I read some of the comments on my guest blog post. One of them said it all for me. I’ve repeated part of it here, but you need to read the full post and comments to get it in context.

I’ve always thought that editing plr you should do it al at once, hence I’ve never touched any of my plr.

That is exactly why I have suggested a technique for overcoming that problem. Read the guest post and you’ll see what I mean.

Related posts:

1. 15 Top Keyword Locations

I couldn’t let this offer pass my clients and customers by.

There’s a free training video to help you make the most your marketing efforts. It’s by renowned marketer Jonathan Mizel and you can get it from the link below.

Dear Subscriber, “The SECRET to getting more money out of your customer base is…” – Jonathan Mizel, Autoresponse Seminar What do industry giants like Disney, Microsoft, Intel, and American Express have in common? They’ve all sought out the expertise of the “master of targeted opt-in e-mail,” Jonathan Mizel! Now you can, too! “The most important thing that you cancapture from a customer is not hismoney. It�s…” – Jonathan Mizel, Autoresponse Seminar Hardcore businesses pay thousands of dollars to hear Jonathan speak, but you don’t have to. Through an exclusive offer with AWeber Communications, Inc., you can hear directly from Jonathan – for FREE! “If you don’t use a sequential follow upsystem, I can’t imagine that you’re goingto be very successful.” – Jonathan Mizel, Autoresponse Seminar Right now, the TWO-PART video of Jonathan’s sequential autoresponse seminar in London, England is in the AWeber control panel. In this amazing hour, Jonathan reveals: Totally unique ways to use AWeber autoresponders TWO case studies of DOUBLED, even TRIPLED profits Secrets of super-marketers like MARLON SANDERS Jonathan�s own secrets, a peek inside his organization! “When this system came around,it really changed our lives. And,it will also change your life. I don’t care what you’re selling.” – Jonathan Mizel, Autoresponse Seminar Sign up for an AWeber account, and get FREE instant access to the revealing e-mail secrets of Jonathan Mizel! There’s only ONE marketing system that Jonathan Mizel calls: “A systematic process that sucks the maximum amount of cash out of each prospect.” Find out how Jonathan earnednearly a quarter of a million dollars…From ONE opt-in lead! “Did you ever hear that expression, ‘You laugh all the way to the bank’? Well, we don’t even do that anymore, because the money comes in, and it’s automatically sent into our bank account! We just laugh!” Find out what “Jonathan Mizel’s Las Vegas Adventure” was. Hint: It may revolutionize the way you craft promotional e-mails! Find out what this means:LC + QPAS = BBOC Hint: “BBOC” stands for “Big Bags of Cash!” “These are totally unique methods. I have not seen people reveal how to do this anywhere else. They have doubled and tripled our response. They squeeze more money out of these prospects.” In addition to Jonathan’s amazing seminar, you’ll get: Unlimited Autoresponders Unlimited Follow Up Messages Unlimited Campaigns Unlimited Broadcasts & Newsletters The Best Personalization Features Simple Lead Import and Export Features HTML & Plain Text Combined Message Support Attachments on Follow Up and Broadcast Messages Broadcast and Selective Broadcast Features Campaign Sharing FREE Tech Support RISK-FREE Money Back Guarantee …And MORE! Let Jonathan Mizel Show You How toSkyrocket YOUR Sales: ORDER NOW!

Related posts:

1. Royalty Free Music Downloads
2. Free Adsense Sites
3. 2CO Free Account