John Reese has just posted an interesting blog post. He asks the question if you can make more money by marketing to fewer people. He goes on to answer it in the affirmative.

The logic behind what he says is inescapable, really. And it’s ancient wisdom, but something that a lot of us forget, with the consequence we may not make as much money as we could – and should.

I won’t repeat his full post here because you can read it at his blog. But I will mention one small part of what he says that is very valuable.

So start thinking how you can at least start doing some test marketing to a smaller targeted audience. Set up a separate web site and special offers if you have to.

Excellent advice. You’ll never know whether you can make more money by focusing on a smaller group of customers, until you try it. Setting up a test site sounds like a sensible precaution to me.

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