The logic behind what he says is inescapable, really. And it’s ancient wisdom, but something that a lot of us forget, with the consequence we may not make as much money as we could – and should.

I won’t repeat his full post here because you can read it at his blog. But I will mention one small part of what he says that is very valuable.

So start thinking how you can at least start doing some test marketing to a smaller targeted audience. Set up a separate web site and special offers if you have to.

Excellent advice. You’ll never know whether you can make more money by focusing on a smaller group of customers, until you try it. Setting up a test site sounds like a sensible precaution to me.

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